Section 1 Bullet Journel
>Redefining Objective 1: To review and evaluate current brand strategies and brading models related to improve customer experience, in order to identify the protential factors which may be important in the future.→Analysing ‘Brand Strategy’:Past&Now>Create ‘Brand Strategy’:Conceptual Map◎Analysing ‘Brand’:Past&Now◎Identify the pattern of development of brand strategy
Section 2 Literature Rivew Outcomes
What Is A Brand Strategy - Past & Now
[RefCode,JC20180327]
Brand Strategy Conceptual Map
[RefCode,JC20180327]
Section 3 To Read
◎ Brand Archetype Models: A Guide to Positioning Strategy
◎ 5 Brand and Customer Experience Trends for 2018
◎ Why Your Brand Needs to Start Thinking of Itself as a Service
◎ The 50 Brands That Are Changing the World
Section 4 Bibliography
[RefCode,JC20180327]
- Aaker, D.A., 2010. Building strong brands, Paperback ed. ed. Pocket Books, London.
- Boult, J., 2017. Branding Strategy.
- Kaira, A., 2015. Brand Strategy: Company X. Saimaa University of Applied Sciences.
- Lafley, A.G., Martin, R.L., 2013. Playing to win: how strategy really works. Harvard Business Review Press, Boston, Massachusetts.
- Mintzberg, H., Ahlstrand, B.W., Lampel, J., 2009. Strategy safari: the complete guide through the wilds of strategic management, 2nd ed. ed. FT Prentice Hall, Harlow, UK.
- Neumeier, M., 2006. The brand gap: how to bridge the distance between business strategy and design: a whiteboard overview, Rev. ed. ed. New Riders, Berkekley, CA.
- Porter, M.E. (1996) “What is Strategy”, Harvard Business Review, Nov/Dec 1996.
